Blog post #8: direct mail

  • There are many similarities and differences between these letters.
    For example, some of the letters have similar pictures, except for "United We Dream." Another similarity is that they are all written in bold and italicized font, and have a personal intro.

    However, YIA and Downcity didn't have personal introductions, and YIA contained a lot of writing in the main part of the email as compared to the other organizations. Also, Downcity is the only group who named and thanked the 2017 funders. Lastly, all of the organizations except for YIA had facts which included numbers and stats.

    The organizations used many tools such as bold/italicized words and sentences to show the severity and need of their cause. They all have photos of people who have been impacted by the different organizations, the International Rescue Committee in particular. In my opinion, Downcity seemed to be very lenient when it came to asking for money as compared to United We Dream, which had a portion of the email specifically for donating money. Lastly, YIA is the only one of these organizations which has their 501c3 status listed on their header.

    I would donate my 50$ to Downcity, because they seem to be the most effective and efficient organization. Their photos are powerful and send a message. They don't continuously ask for donations, instead they list previous funders to show how much progress they've made.




Comments

  1. Victoria RestlerMarch 27, 2018 at 6:22 AM

    Great reflections Bailey! Your response to DownCity highlights the complicated psychology of fundraising.

    ReplyDelete

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